Alice Neve London is a luxury lingerie brand that bridges the gap between comfort, fit, and fashion forward aesthetics. The brand aims to empower and embrace women providing garments that are not only seductive but also flexible and comfortable with exceptional fit to promote maximum confidence in the wearer.
'I make everything in United Kingdom as I want to support the UK garment industry as much as I possibly can.'
'I use only the top lace, fabric and component suppliers from all around Europe.'
Alice always loved sewing, but it wasn't until she earned a scholarship onto the world renowned 'Contour Fashion' degree course at De Montfort University that she really realised her love for intimate apparel.
'Underwear is the first thing we put on in the morning and the last thing we take off at night. It is the thing that sits closest to us and can dramatically alter our confidence.'
Alice completed many internships and after graduating she worked at a few successful high end lingerie brands as a designer. Here she was able to observe the success of her designs and to see directly the likes and dislikes of the customers. When she turned 22, she decided she wanted to start her own lingerie brand and put her stamp on the intimate apparel industry.
Alice's collections are full of life, they tell stories of her trips abroad and experiences. They are dramatic but very classic and wearable.
'I try to reflect more than one side of a woman's personality in my garments, the pieces can be worn in a very casual way with ripped jeans and a vest top, but can equally be worn under a suit for that extra confidence boost in the boardroom. I want women to wear these pieces for themselves above anything or anyone else.'
She continues to grow as a designer and is becoming increasingly established within the industry, having been named 'Lingerie designer to watch' by Underlines Magazine and having her garments featured at several industry shows.
'These garments are the foundation of your wardrobe! I want women to see them as a tool for that extra confidence boost on a daily basis, to really enjoy the garments, personalise and pair them with whatever they like and feel the best version of themselves in them.'